B.C.G

Many people argue that business cards have lost their value in the
present day where contacts are shared via mobiles and social networks.
Though the digital world has made a significant impact and changed the
way we share business details, BC still holds its place in networking.
BC are still used as the easiest way to share your details when you meet
someone in a conference, events and other meetings with your
prospective customer. Business cards are the first thing your
prospective customers look at. So it is important that your BC not only
contain the important details that it should convey, but should also
reflect your brand.

Customized Business Cards

Nowadays, no two business cards look the same. Your BC should stand out
from your competitors and make an impression of you and your brand.
There are no boundaries to the way you can customize your BC – thanks to
the evolving modern styles and technology.

Gone are the days
when business cards are printed on regular paper. BC are now printed on
different types of materials. You can make environment-friendly cards by
choosing recycled paper. Plastic Business Cards are becoming more
popular these days. Unlike other materials, plastic cards have more
durability, can with stand wear and tear, and are also waterproof. BC
also come with glossy, textured or matte finish and you have the option
of printing with metallic inks like silver or gold.

Business card design

A BC is a great networking tool, and the success of it partly depends
on how cleverly it is designed to make an impression and statement about
you and your brand. Based on the nature of your business,you can either
design your own BC which is very creative and unique to give you an
edge over your competitors, or you can design a simpleyet elegant BC to
portray your brand. While designing the business card, you could look at
some of the templates already available, so that you get a fair idea of
what content should go in and what should not.This would also help you
in deciding what style, card type and color scheme your business card
should contain. When you reach out to a designer with your ideas, they
will come up with a customized Business Card Designs which will best
suit your brand.

A business card is one of the most cost effective, yet powerful means
of marketing your business. Whether your business is big or small, a BC
is the easiest way of advertising your brand to your potential
customers. When there is a need for a service that you offer, the
prospective customer doesn’t have to search for a service provider, if
they have your BC in their wallet! If you are looking for a traditional
way of making an elegant and Unique Business Card, letterpress printing
is the recommended way.

Letterpress Printing

Letterpress printing is a timeless traditional method of printing. It
still remains as one of the most popular ways of printing because it
gives a very detailed impression of your design. Custom made metal casts
are made to impress the ink onto the card according to the design.
Adding foils to your letterpress business cards gives it a special
finish and leaves your client intrigued. Letterpress is an age old form
of printing, and using this with stylish designs and luxurious materials
like cotton, wool or thick paper stack, you can get an elegant and
Unique Business Card with impressions that feels classic.

Designing your Business card

The design of a business card is very crucial in conveying the whole
image of your company on a small card which measures about two inches by
three and half inches. The color, font, styling and the texture of the
card should appeal to your client and should express your brand value.
Although BC come in regular credit card shape and size, you can vary the
shape as well. Choose from a variety of materials available, of which
Plastic Business Cards are trending and gives you a wide range of design
options.

Guidelines on Contents

Your
business card needs to be unique and catchy to make an impact. While
designing your BC, always bear in mind to have your logo as the basic
part of the design. If possible make it the biggest part of your
card.While adding all essential information in your card, make sure the
BC does not look cluttered. Pick the right font for your card to make
sure the letters are readable, and as far as possible avoid creating a
gap between the different elements of your marketing material for your
brand. Try and match your business card with your website by using
related colour tones.

For any business to sustain and grow, it needs to retain the
existing customers and bring in new customers. Business cards can help
you in the latter. One sure way of creating a lasting impact on your
prospective client is to hand him or her, a unique plastic BC. Plastic
business cards are more in trend these days and are preferred compared
to the age old white paper BC because of the various advantages that the
plastic business card has over the other traditional materials.
Choosing a plastic material gives you a range of options for styling and
color printing and is easy to customize your BC.

A Better Impression

Unlike
Letterpress Business Cards, plastic BC are more durable and hence last
longer. They are also flexible and resistant to wear and tear. Due to
this, handing over a custom designed plastic business card enables the
customers to have your contact information with them for a long time.
They are a sturdy means to promote your brand and creating a lasting
impression and business possibilities.

Customizing Options

Various options are available when you choose the plastic material for
your BC. You could opt for a clear plastic business card and have the
advantage of having transparency giving your design an edge. The frosted
plastic business card is translucent and can add distinctive design
patterns like watermarks. There is also the option of having tinted
translucent cards in various colors. You could also choose a fully
colored double sided plastic business card which has artwork on both the
sides. You can go for a matte or glossy finish on this type of cards
and also add a decorative foil or print in metallic inks. Plastic
business card always comes with rounded edges to protect your customer
from the sharp and tough corners. You could also have a lanyard drill
holes to add uniqueness to your card. Also you can add spot gloss to
either one or both sides of your BC.

Pick the right style

A business card is the face of you and your brand, as it depicts who
you are and what you do. So it is important that your business card does
not create any negative impact on your brand. If you are not an expert
in designing the right business card, you could seek the help of
professionals who could help you in creating a Custom Business Card for
you which suits best for your needs.