More people are search for ways to do business on the internet, but
the question remains: How do you run an affordable online business?
Between telecommunications, marketing, salaries, rental of premises,
equipment, systems, training, and more, business overheads can quickly
skyrocket, costing you a pretty penny. When you have a made-for-internet
business that doesn’t require a store-front, stock and expensive
equipment, you have every reason to capitalise on the many advantages
available for you to run an affordable online business.
There are many ways to save on business costs, especially when you take your ideas online, including:
1. Using Open-source Software for Various Business Processes
Think about how Skype, Google chat, and email can reduce your
communication costs. Many VoIP companies provide affordable
telecommunications solutions that include free minutes, as well as PBX
and a variety of other great features.
Open-source backup
systems such as Dropbox can keep your documents safe and at the same
time, make them accessible from various computers for team members who
collaborate. Google Docs is another great solution for online
collaboration.
2. Becoming a Social Media Expert
Social media platforms offer a free marketing avenue that, when done
properly, can bring in significant revenues. Every business owner should
learn to become proficient in social media marketing practices, because
it is a great way to connect with your target market, build an
audience, and spread the word about your product or service.
3. Hiring Freelancers for Various Business Functions
Unless you actually need someone sitting in your office or store all
day, you could use freelancers to take care of many of your business
functions. From designing a website, to marketing, copywriting,
accounting, customer support and virtual administration duties, the
freelancer base is increasing daily. How do you save money with
freelancers?
? You hire a specialist in his or her field, rather than a general worker.
? You pay an hourly rate only on work that is done, rather than paying a salary.
? Freelancers provide their own technology and infrastructure. They
work from their own location, so you don’t need to rent office space and
computers and you don’t have to deal with IT issues.
Tags: Google Docs, IT, Social Media Expert