B.C.G

Lead generation is considered to be one of the simplest and fastest
ways to increase the number of customers to your online presence. Much
to the worry of the small business owners, one of the major problem
being answered with few effective strategies for fruitful lead
generation for small business. Not only is this process of lead
generation highly cost effective, but also very fruitful. Lead
generation a new marketing practice, opted by several organizations
because of its ability and efficiency to deliver results.

Lead generation is a constant battle, especially for small to medium
sized business owners. Business is a high risk and in-spite of many
obstacles that they have to face, they also have to evolve from that
successfully. Its often noticed that the small businesses operate under a
‘big local lie’, which is that for lead generation they can solely rely
just on the referrals instead of believing in the need of advertising.
Its not always a big marketing budget, which is required to increase new
leads and receive more referrals. Here are 6 smart local businesses,
which can get you more leads assuredly, they are as follows:

Focus solely on capturing more leads – Train the employees well so that
you are able to establish a standard process, by which you can capture
lead information during the interaction process itself. Direct response
are the best, but to make it happen you always need to ask the right
questions. Customer engagement strategies are highly important and
offering discounts, trails, white papers, forms, and coupons.

Use of local SEO process- Optimize your website well, and to the extent
that you can clearly establish a web presence. Indulge in the local SEO
procedures to make your online presence felt.

Reach right person at the right time- Get your contact details right
and reach the right person, with the right message, based on your target
market.

Build more partnerships- Create a powerful bonding and transform that into partnership by right value addition.

Promote local consumers- Local consumers mainly favor local businesses
due to convenience, flexibility and trust.Locally owned businesses
support the local economy and the customers trust them more because of
their changes of being loyal to them.

Recently occurred man-made and natural disasters such as terrorist
attacks, the threat of pandemic flu and the Indian Ocean Tsunami, all
contribute to highlight the significant need for the public as well as
commercial organizations alike to have Business Continuity Plan. The
Civil Contingencies Act of UK’s government specifies the requirement of
thorough Business Continuity Management and the new BSI standard will
help in the implementation of best practice but it will not overcome
some of the implicit major issues of BCP. The most prominent issue is
the complexity that covers the interactions and interdependencies that
gives a clear definition of business critical processes for modern
organizations while ensuring that stakeholders are well-versed and are
aware of their roles and responsibilities, moreover, managing the array
of policies that directs your BCP.

Effective Business Continuity Plans for Enterprises must be
communicated by a clear understanding of the critical processes that
must be conducted in an organization for the achieving business aims and
key supporting objectives. For making sure that business processes are
adequately safeguarded, business continuity planners must have a
comprehensive knowledge of all business-critical elements of the
organization such as their relationships, relative priority to the
business, and interdependencies so as to identify, access and
appropriately planning can be done against the risks. If the Business
Continuity Analysis will be incomplete, the organization will be
vulnerable to the critical failures.

The main goal of Business
Continuity Management is to develop the ability to maintain continuation
in your business critical activities even after a disaster occurring.
Hence, it becomes essential for ensuring that your organization is
prepared with an effective business continuity plan in place and also
that any third party supplier of critical role have adequate plans for
ensuring the continuation of the service to a well defined Service Level
Agreement. Once you have acknowledged all the potential threats to your
organization, it is quite obvious that you don’t want suppliers to be
the representatives of weak links in your continuity chain.

If you will not be having a clear understanding about your
business-critical processes, or your businesses’ ability for the
identification of the systems, infrastructure elements as well as people
upon which all these processes depend, it will not be possible for you
to figure out the impact of a particular threat? If you are not
confident enough about the understanding of such areas, how can you be
sure that you none of the business-critical element has been overlooked
in your planning process and, therefore, that the Business Continuity
plans, which are developed by you are truly effective?

It is not
at all worthy to spend all the time, effort and cost in development of a
BCP unless it is effectively communicated with everyone including key
partners, employees, and suppliers, and possibly customers. BCP is
therefore not a one-off process; there is need of plan distribution
among all relevant parties so that they can go through it, understand it
and practice them at appropriate situations. Not only this, a plan must
be kept up-to-date and relevant to the business.

Home businesses most always have a product. Let us speak about the
product for a minute. Many of them have a product that a consumer could
potentially find at a store somewhere. So what makes your home business
product something that someone is going to come to you for?

For many companies they say their product is better
in some way or another, due to some specific ingredient available or
potentially they removed a harmful ingredient. Potentially their product
has a patent or has won some awards to demonstrate its superiority.
Consumers want proof or do they?

Generally speaking you don’t go
to the local fast food place and ask what kind of meat you are eating
or how it was processed. You buy it because it is convenient right? You
need the food fast so that you can get to the next destination on time.
Does your business offer shipping are they a direct seller? You know the
famous saying, can I get fries with that? Only now your consumer is
asking may I shop from the comfort of my pajamas and then my order be
shipped to my door?

What happens when you go to the store…are there little commercials
next to each item stating which is better or more convenient? No, but
suddenly you are the commercial! Be careful here folks, if you read
above it says what makes your product something that someone is going to
come to you for? Everyone has product, but not everyone is you. You are
the difference! Your personality and attitude, everything is about you
now, the consumer is watching your every word and move! So let us just
say that you are the commercial for your product and during that
commercial suddenly your products are the best there are on the market
and everyone else’s products are horrible. You also have ways to save
the consumer money. So all in all it looks like a wonderful deal. In
fact to some it may look like a too good to be true deal! Do you want
someone bashing your business or products? You may have just lost your
first potential client!

Promote your product, and promote
yourself! You do this by simply not bashing your competitor. This goes
back to the Golden Rule of treating others how you wish to be treated!
There simply is no perfect product out there. It hasn’t been created
yet! The one thing I have noticed about stores, they keep their doors
open, consumers go in and out of them daily! Consumers don’t want to be
locked in or committed in any way, allow them free reign. You might be
surprised at their response!

As an increasing number of companies look towards business formation
within major commercial districts in Hong Kong, let us take a brief look
at the various steps involved in business formation in Hong Kong.
Implementing business operations in Hong Kong need not be a cumbersome
process as long as organizations stay well informed and act
pro-actively.

Determining the type of business

Naturally, the first step in the process involves making a decision
regarding the type of business you are looking to set up. The most
common form of incorporated businesses in Hong Kong is that of a limited
company. A limited company offers particular advantages in the form of
concessions and benefits, pertaining especially to business and income
tax.

If you already have an existing business outside Hong Kong,
you may choose to opt for the branch office option. In order to
register a branch office, companies will have to register with the
Companies Registry under the ‘Registered Non Hong Kong Company’
category. This type of business structure is not recognized as
independent from its parent enterprise.

A more restricted type
of business is also available in the form of a representative office.
These businesses are not allowed to make any kind of transactions, and
as such, are usually set up in order to conduct important market
research and analysis, prior to the implementation of business
operations.

Incorporating a business

Once you have decided upon the type of company structure to be set up,
you can begin the incorporation process. Hong Kong regulations stipulate
that any company looking to register within the city, will need to send
a range of documentation, preferably virtually, through the Companies
Registry’s e-Registry platform. The documents required include an
Incorporation Form (Form NNC1), a company’s Articles of Association
(AOAs), and a Business Registration Office Notice (IRBR1). All documents
must be sent along with the relevant fees. Processing times for
incorporation applications can range anywhere between 30 minutes to two
working days.

Opening a bank account

Once you have received a Certificate of Incorporation from the Companies
Registry, it is time to set up your company bank account. Banks will
require the relevant incorporation certificates and documents, and may
even require a base deposit. Companies will also have to provide crucial
documentation regarding proof of residence and identity, in compliance
with Hong Kong’s anti-money laundering programs. Once a bank account has
been opened, companies are free to begin searching for office spaces
across the city.

Companies are now looking to plastic for Custom Business Cards. This
is primarily because they last longer and look chic as opposed to any
other card. Considering that the design of a card says a lot about a
company and its values, most companies and businesses put in extra
effort to make sure that the card that is printed is an embodiment of
what they stand for. Deep, rich and striking colors are usually what are
opted for in a detailed card of this nature. These cards remain
flawless and scratch free for a long period of time. These cards can be
transparent as well.

Plastic business cards drastically reduce the need for marketing and advertisement

Custom Business Cards can be striking with excellent design features.
These cards speak volumes for themselves as well as the company that
they represent. In comparison to paper cards they are way more durable
and can be given out to people knowing well that they do not run the
risk of getting torn or damaged. They do not lose color over a period of
time nor do they get faded. All paper card designs can be duplicated on
this type of card.

Letterpress business cards can effectively reflect a company

Letterpress Business Cards boast of stylishness and elegance when
combined with the high quality paper. These qualities help the card and
the company that is being represented to stand out from the rest. In the
olden days, this type of printing was primarily used for wedding
invitations as well as school stationery. Nevertheless, it has slowly
but surely found its way to business cards. This method being the oldest
method of printing has experienced rebirth recently with more modern
and handmade qualities.

Letterpress cards are a combination of modern graphic elements and a traditional feel

Letterpress Business Cards have been gaining a lot of popularity in the
recent past. It is a technique which involves a plate which has all the
relevant text and graphics in a specific design. This plate is cut, and
mounted on a printing press and then forced into thick soft paper or
handmade paper. Letterpress can be combined with other finishing methods
such as die cuts, debossing, spot varnish and deckle edges for special
effects if desired. For a striking appearance, dark inks on light paper
are the best option. Non metallic inks can also be used on dark papers
for the same purpose.